Navigating the Metaverse

Top Trends in Meta Advertising

FOR 2024

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The digital landscape is constantly evolving, and 2024 promises to be a pivotal year for Meta advertising, encompassing Facebook, Instagram, and the burgeoning metaverse. As user behavior shifts and new technologies emerge, advertisers need to stay ahead of the curve to reach their target audience effectively. Here’s a deep dive into the key trends shaping Meta advertising in 2024:

1. The Reign of Short-Form Video

Short-form video content, pioneered by platforms like TikTok and Instagram Reels, has become a dominant force. With attention spans shrinking, these bite-sized videos (typically under 60 seconds) are captivating audiences and driving engagement. Studies show that 73% of consumers prefer short-form videos for product discovery, and these videos boast high completion rates, with 60% being watched for a significant portion.


This trend translates to Meta advertising. Eye-catching, fast-paced video ads will be essential for grabbing users’ attention in their newsfeeds. Think creative product demonstrations, user testimonials, or behind-the-scenes glimpses to showcase your brand personality.

2. The Power of User-Generated Content (UGC)

Consumers crave authenticity. They connect more readily with content created by real people rather than polished brand messaging. This is where User-Generated Content (UGC) shines. UGC encompasses any content – images, videos, reviews – created and shared by users about your brand.


Meta platforms are integrating UGC features seamlessly. Look to leverage user-generated content in your advertising by encouraging brand mentions, contests, and hashtag campaigns. UGC ads featuring satisfied customers hold immense power, driving 6.9 times higher engagement compared to traditional brand-created content according to Facebook reports.

3. Messaging Apps Take Center Stage

The rise of messaging apps like WhatsApp and Facebook Messenger is redefining communication. These platforms offer a more personal and interactive space for brands to connect with customers. In 2024, expect to see a surge in advertising within these apps.


Brands can leverage sponsored messages, chatbots for personalized customer service, and targeted advertising based on user profiles and purchase history. The key lies in providing value and relevant information through these channels, fostering deeper brand loyalty.

4. The Rise of Conversational Commerce

The lines between advertising and interactive experiences are blurring. Conversational commerce allows brands to connect with customers directly within messaging apps, enabling real-time product inquiries, order placement, and customer support. This personalized approach fosters trust and streamlines the buying journey.

Imagine using chatbots within Facebook Messenger to answer product questions, recommend personalized items, and even complete transactions. This frictionless shopping experience will be a game-changer in 2024.

5. Voice Search Optimization

Voice search technology is rapidly growing in popularity, driven by smart speakers and virtual assistants like Alexa and Siri. Optimizing your Meta advertising campaigns for voice search will be crucial in 2024.


Focus on including long-tail keywords and natural language queries within your ad copy. For example, instead of “running shoes,” consider using “most comfortable running shoes for men.” This ensures your ads show up when users search using voice commands.

6. The Metaverse Beckons

The metaverse, an immersive virtual world, is still in its nascent stages, but it holds immense potential for advertising. Imagine showcasing products in 3D virtual stores, hosting interactive brand experiences, or creating targeted advertising campaigns within metaverse platforms.

While the metaverse landscape is evolving, brands should start exploring its possibilities. Experimenting with early metaverse advertising opportunities can give you a significant edge in the future.

Stay Ahead of the Curve with INSCAPERS

The future of Meta advertising is exciting and dynamic. At INSCAPERS Pvt Ltd, a leading digital marketing agency based in London, UK, we help brands navigate the ever-changing advertising landscape. Our comprehensive suite of services, from design and development to social media management and cutting-edge advertising strategies, empowers you to reach your target audience effectively in the metaverse and beyond.

Ready to unlock the power of Meta advertising in 2024? Contact us today at [email protected] and let’s discuss how we can tailor a winning Meta advertising strategy for your brand.