Company Overview:
INSCAPERS is a customer-centric creative digital marketing company originally based in London, UK. After establishing a strong presence in the UK, we are now expanding globally, with a focus on helping businesses across the United States. We take pride in delivering top-tier digital marketing solutions to a wide-ranging client base, including individuals, small businesses, and large industrial groups worldwide. Our commitment to excellence extends to our customer service, where we aim to provide exceptional support and assistance to ensure a seamless experience for our diverse clientele.
Job Summary:
We are seeking an experienced and visionary Brand Manager to lead the evolution of INSCAPERS’ brand identity as we scale operations into the U.S. market. Based in our San Francisco office, the Brand Manager will be responsible for developing, managing, and protecting the company’s brand presence across all channels. You will lead the charge in crafting compelling brand narratives, executing brand strategies, and ensuring alignment across marketing, sales, and design functions. This role demands a strong understanding of the U.S. market and an ability to position the INSCAPERS brand competitively and creatively.
Responsibilities:
- Develop and execute brand strategies that position INSCAPERS as a premium digital marketing agency in the U.S. and global markets.
- Oversee brand consistency across all digital and physical touchpoints, including website, social media, presentations, and client materials.
- Create and maintain brand guidelines that govern voice, tone, visuals, and messaging across all departments.
- Collaborate with internal teams (marketing, sales, design, leadership) to ensure all content and campaigns align with the overall brand identity.
- Monitor brand perception and reputation across digital platforms and implement proactive strategies to enhance brand value.
- Lead market research initiatives to understand audience preferences, competitor positioning, and industry trends.
- Manage branding elements for product/service launches, advertising campaigns, and corporate communications.
- Evaluate the effectiveness of brand initiatives using KPIs and analytics tools; provide actionable insights for continuous improvement.
- Oversee agency or freelance partnerships involved in brand development, graphic design, or campaign execution.
- Serve as a brand ambassador internally and externally, ensuring brand values are understood and adopted company-wide.
Qualifications and Experience:
- Minimum 7-9 years of experience in brand management, preferably within the digital marketing, tech, or creative industry.
- Demonstrated success in building or evolving a brand strategy in a highly competitive market—preferably U.S.-based.
- Deep understanding of branding principles, positioning strategies, and multi-platform storytelling.
- Strong experience collaborating with cross-functional teams, including creative, marketing, sales, and executive leadership.
- High-level proficiency in using brand analytics tools, customer segmentation, and digital campaign performance tracking.
- Exceptional communication and presentation skills, with the ability to articulate brand vision and inspire adoption.
- Experience managing external creative agencies, contractors, or brand consultants.
- Strong portfolio or documented case studies showing the impact of past branding work.
- Bachelor’s degree in Marketing, Communications, Branding, or a related field; Master’s degree or Brand Strategy certification is a strong plus.
- Ability to work independently and lead with a strategic mindset in a fast-paced, results-driven environment.
Application Process:
If you’re a brand-driven leader who thrives in a high-growth, creative environment and is excited to shape the identity of a global digital marketing company, we want to hear from you! To apply for this position, please fill out the form on the right side.
Make sure to include your updated resume and a cover letter detailing your experience and why you would be a great fit for our team. Shortlisted candidates will be contacted for an initial interview to discuss their skills, experience, and vision. Finalists may be asked to present a mini brand audit or case study. Successful candidates will be invited for a final interview with our leadership team.
Join us at INSCAPERS and be a part of a team that values creativity, innovation, and excellence. We look forward to receiving your application!
