Company Overview:
INSCAPERS Pvt Ltd is a customer-centric creative digital marketing company based in London, UK. We take pride in delivering top-tier digital marketing solutions to a wide-ranging client base, including individuals, small businesses, and large industrial groups worldwide. Our commitment to excellence extends to our customer service, where we aim to provide exceptional support and assistance to ensure a seamless experience for our diverse clientele.
Job Summary:
As a Digital Marketer at INSCAPERS Pvt Ltd, you will play a pivotal role in developing and executing effective digital marketing strategies to drive online visibility and engagement for our clients. Your expertise in SEO, SEM, social media, and data-driven marketing will be crucial in achieving our clients’ marketing goals and contributing to our company’s growth.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
- Perform in-depth analysis of website traffic, campaign performance, and user behavior using tools like Google Analytics to optimize marketing efforts.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and drive website traffic.
- Create and manage engaging content for social media platforms to increase brand awareness and audience engagement.
- Monitor and analyze the performance of marketing campaigns, generating detailed reports and actionable insights.
- Collaborate with cross-functional teams to create cohesive and compelling marketing strategies that align with client objectives.
- Stay updated on the latest industry trends, tools, and technologies to continuously improve campaign effectiveness.
- Manage budget allocations for digital marketing activities, ensuring optimal ROI.
- Build and nurture relationships with clients, understanding their needs and delivering tailored marketing solutions.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in digital marketing, with a proven track record of successful campaigns.
- Proficiency in SEO, SEM, social media marketing, email marketing, and content creation.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Creative mindset with a strong understanding of current digital marketing trends.
- Certification in Google Analytics and Google Ads is a plus.
Benefits:
- Competitive salary based on experience and qualifications
- Health, dental, and vision insurance
- Flexible work arrangements, including remote and in-office options
- Generous vacation and sick time off
- Professional development opportunities, including conferences and training programs
- Opportunities for career growth and advancement within the company
- Collaborative and inclusive company culture
- Regular team-building activities and events
- Comprehensive employee assistance program (EAP) for mental health support and work-life balance.